? Easy to write ? Rich set of operators and functions that are built?in ? Support for bit?wise operation ? Flexible use of pointers ? Direct control over the hardware ? Ability to access BIOS/DOS routines ? Interacting using Interrupts ? Ability to write TSR programs ? Ability to create .COM files ? Ability to create library files (.LIB) ? Ability to write interface programs ? Incorporating assembly language in C program